When evaluating these different solutions, it’s important to ask yourself these questions: There are new and defined categories on software review sites for email signature software, which includes many different solutions ranging in features, capabilities, and pricing. Not only can email signature management software help brand or marketing teams solve this pain point, it can also turn employee email (the email you and your employees send out of Gmail or Outlook) into a new marketing or advertising channel. Have you ever sent an email with seven or eight steps on how employees can update their email signature to ensure brand consistency? Or, have you been on the receiving end of that email and tried to follow each step before becoming confused or frustrated? Inconsistent branding across all employees and the thousands of emails they send every year has brought on the rise of email signature solutions.
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